If you ask any marketer what they want most, they’ll probably say more customers. But before you can attract more customers, you need to get people to your website in the first place.
Creating content on trending topics can give you a quick traffic boost, but long-term success comes from evergreen posts that answer your audience’s burning questions.
Blog Posts
Ensure that your blog posts feature keywords that searchers are likely to enter when looking for information on your topic. This is the key to successful on-page SEO.
Keep in mind that the frequency of your blog posts isn’t necessarily the determining factor, but rather how consistent you are about publishing new content and when. Once readers have become accustomed to the day and time your post appears, they are more likely to return to your website for updates.
Adding images and videos to your blog articles makes them more visually appealing to your visitors, which can increase the amount of time they spend reading your content. Also, including a video on your page can help improve your SEO. Upworthy, for example, uses curious headlines and emotional videos to get traffic to website to their posts.
Social Media Posts
Social media posts are a great way to drive traffic to your website, especially when you include clear and easy-to-click links. Most social media profiles have a small area where you can list your website URL(s). Make sure to use this space to your advantage!
Use social media post scheduling tools to test optimal times for your audience. There are many online studies claiming that certain times are better for posting, but the best way to find out is through trial and error.
Create relevant and eye-catching images for your posts. Visual content is more likely to be shared on social media than text-only posts. Consider using graphics-making platforms like Canva to create custom templates that add graphs and other elements for an extra touch.
Email Marketing
Email is a staple in every marketer’s tool belt and remains one of the best ways to drive traffic. It’s also a highly effective way to nurture leads throughout the purchasing process.
The key to successful email marketing is segmentation. By separating subscribers by their preferences, interests, and even location, marketers can create personalized emails that are more likely to drive click-throughs.
Emails should be timed appropriately, as timing can have a big impact on open rates and click-through rates. For example, if you’re sending an email about your latest sale, be sure to mention any social media accounts that may help build credibility and generate interest. In addition, email should always include your contact information. This makes it easy for your followers to reach out with any questions or concerns.
Digital or Banner Ads
If you want to boost traffic with banner ads, you need to understand how they work. The goal of these ads is to drive users to your website or campaign landing page through a specific URL. Banner ads can be displayed on any number of websites based on the keywords and demographics you select when creating your campaign.
Banner ads can be extremely effective when used correctly. They can be used to promote products, services, campaigns, and more. The key is to be clear and creative with the message you are trying to convey. Banners should be eye-catching and include a call to action. You can do this by including a large button on your image or using a call-to-action that is written directly within the ad.
Link Building
A well-executed link building strategy can increase your website traffic. However, it takes time to see the full results from this activity.
Link building can be done in a variety of ways, including guest blogging, submitting quotes to industry articles and asking to be added to roundups that are relevant to your business. You can also fix broken links, which is a tactic that involves finding backlinks to pages that have been deleted and reaching out to the webmaster to offer an alternative link to their site.
It’s important to remember that a link’s value depends on its relevance. If you have a lot of irrelevant links, Google will start to disregard them. It’s best to focus on creating high-quality content that will attract a lot of natural traffic.
