Sometimes clients have specific needs that don’t quite fit into a month-to-month package. This can be particularly true of smaller clients who have in-house teams and want to retain control of their profiles.
Fortunately, there are some standout social media management packages that offer flexible tools for clients with unique needs.
CoSchedule
CoSchedule is a tool for managing both the creation and promotion of content. It allows you to connect up to ten social media profiles and create a schedule for each post. The tool also provides an overview of how each post is performing on all your social channels. It’s an excellent way to streamline the process of creating and promoting content for your business.
The main difference between CoSchedule and other social media management tools is that it is designed to help you manage your entire marketing calendar. CoSchedule offers a free tool called the Marketing Calendar, which is very similar to Hootsuite or Buffer. It’s also possible to connect CoSchedule to other apps that provide analytics and other functionality.
Another important feature is the ability to assemble and create social media posts directly within CoSchedule. These social media messages can be created in a variety of ways, including using templates. You can also choose to promote a single post over a period of days, weeks, and even months. This can be especially useful when a blog post has been particularly successful.
The CoSchedule interface is easy to use and has a clean design that makes it intuitive to navigate. In addition to the main calendar view, there are also views for individual social media profiles and a list of all scheduled posts. CoSchedule also offers a wide range of customization options and features, including the option to customize your own icons and colors.
While CoSchedule does have some features that make it a good alternative to Sprout Social, it lacks some key functions. For example, eClincher is a more complete tool for managing content and has advanced scheduling and collaboration features. It also offers advanced analytics and has a more comprehensive reporting system.
Kontentino
Kontentino is a social media management tool that saves time while managing multiple teams and clients. Its intuitive design and centralized content calendar help users eliminate traditional spreadsheets while plotting posts. Its internal comment section allows team members to add remarks and gain client approval in just a few clicks. In addition, the app provides valuable insights and generates campaign performance reports and competitor analyses.
Another great feature of Kontentino is that it can create a custom workflow that fits the needs of your team. This way, you can make sure that no content is forgotten or overshadowed by other projects. The app also includes a change tracker, so you can easily see how content changes over time.
The Kontentino software allows you to create post checklists, track changes, and assign tasks. It also allows you to organize your posts by type, topic, or audience. This can save you a lot of time and help you keep your team on the same page. It also helps you track the progress of your team members and ensure that all tasks are completed on time.
If you’re looking for a social media management tool that can meet your specific business needs, it’s important to understand what features you need. This will help you narrow down your search and find the best one for your company. Luckily, there are plenty of options on the market, so you can choose a social media management tool that’s right for your company.
Sendible
If you are looking for a social media management tool that is easy to use, you may want to consider Sendible. This software offers scheduling, analytics, and monitoring all in one place. It also includes a feature that allows users to manage multiple accounts from their phone. You can also create posts, add them to your content library, and share them with colleagues. In addition to posting, you can also respond to comments and direct messages from within the Sendible app.
The application also provides a content calendar view, which helps you organize your content and schedule posts. However, the lack of a team workflow feature is a disadvantage. Agorapulse’s workflow feature is a major benefit over Sendible, as it allows you to share your calendar with external teams and clients. You can also edit and customize the dashboard views of your team members.
Sendible offers a free trial, which gives you access to all of its features for two weeks. You can use this time to see if the tool is right for you and your business. After the trial, you can sign up for a monthly subscription to continue using the software.
In addition to social media management, Sendible also has a feature that tracks important conversations and puts them in a priority inbox. This way, you can focus on your most important conversations and make sure that you are not missing any opportunities.
Sendible’s other strong point is its social listening capabilities. This feature enables marketers to track brands, competitors, and key industry terms and mentions across all social media channels. It also makes it easier for marketers to identify influencers and respond to their comments or direct messages from a single location.
Later
If you are looking for a tool that allows you to schedule and publish social media content in advance, Later may be the best option for your business. The platform has a variety of features and is used by businesses of all sizes. It also provides valuable insight to help you improve your social media strategy. It supports major networks including Instagram, Facebook, Twitter, LinkedIn, and Pinterest, and also offers the ability to post Instagram reels. In addition, it can integrate with automation programs like Zapier, and its free plan includes basic features.
Another feature that sets Later apart from Hootsuite is its Instagram-specific features. For example, the platform allows you to search for Instagram posts using hashtags and schedule them for reposting at a future time. Additionally, it allows you to create Instagram Stories with links and captions. It can also recommend the best time to make a post based on audience activity. This is a powerful feature that helps you grow your business.
However, despite the fact that the app has a range of impressive features, it is not without its limitations. For example, it lacks some of the top-tier social media monitoring capabilities that you would expect from a leading software package. Moreover, it is not as versatile as other competitors like SocialPilot in terms of team management features.
Nevertheless, Later does offer some unique social media management tools that will help you save time and money. For instance, the app allows you to store graphic images in a media library, where you can add media notes and distinguish unused media from used ones. It also has a feature called Conversations that lets you manage your Instagram comments from the app. Moreover, higher-tier plans include analytics about your Instagram posts and the ability to create Instagram Stories with links and captions.
AgoraPulse
Managing social media can be a daunting task. Businesses that invest in a social media management tool save time operating their social channels and improve their online brand presence. AgoraPulse is one of the most highly rated social media management tools on the market. It combines content creation and scheduling, engagement and monitoring for key terms. It also includes a robust reporting system.
Like Sprout Social, AgoraPulse has a free version with limited functionality and a paid Pro edition with expanded features. The free version allows users to schedule up to 10 posts at a time per account. The Pro version offers more granular post scheduling, a unified calendar and bulk scheduling. The Pro edition also provides social listening capabilities and advanced analytics.
While AgoraPulse is a great choice for any business, it’s especially useful for agencies that manage multiple clients. AgoraPulse’s intuitive interface makes it easy to create and schedule posts, monitor brand mentions and analyze performance. The platform also offers a variety of reports to help managers demonstrate their value to clients.
One of the most important features in any social media management tool is its ability to monitor and engage with your audience. AgoraPulse’s advanced social media listening and analysis capabilities allow you to understand your audience and create a more cohesive campaign. The platform can track conversations across all platforms and help you find new opportunities for marketing.
While Hootsuite is a competitor to AgoraPulse, it falls short in several areas. For example, it does not support Instagram stories or carousel posts. Additionally, it does not offer white-label solutions for agencies. If you’re looking for a social media management tool, it’s best to compare the primary capabilities of both Hootsuite and AgoraPulse before making a decision.
